Is Twitter taking over ?
Monday, August 9th, 2010The traditional tools of customer relations professionals are quickly being taken over by Twitter and other social media. It’s imperative these days for major corporations to monitor tweets and Facebook because there are too many examples of complaints going viral. In most cases, the client turns to social media in frustration. The best way to avoid that is to communicate promptly and personally when a customer has a problem. A quick call, or a non-generic e-mail will buy you some time to investigate (if necessary) and to respond in detail to the claim or complaint. If your customers feel they are being heard, they will be less inclined to publish the complaint for all the world to read.
Cheers,
Elizabeth